If you need great content, choose great content.
Content creation requires more than original ideas and a way with words – it requires commitment.
As bloggers and online businesses are increasingly able to reach a worldwide community, effectively communicating in English is an essential element in content marketing. And in content marketing, you need speak your audience’s language.
Small mistakes have major consequences. Not just in the message you’re communicating, but to your brand and your business.
Unpolished text can ruin a first impression, undermine credibility, and create confusion that will threaten a brand’s reputation. In online marketing, it can even lead to your content being mistaken for spam.
With over six years’ professional experience in content marketing, I have found that the most successful copy is free from these distractions. My background in copywriting, editing and proofreading even further prove this to be true.
Reviewing content for grammatical errors, awkward phrasing and typos is low-hanging fruit. Hiring a professional to scan your content before publishing is a low-risk, high-reward investment.
I work with businesses to create the best content possible for their brand. Here are just a few of the ways I accomplish that:
Do you want your readers to click the link in your bio? Sign up for your newsletter? Take one of your courses?
Even if you’re an expert in your field, if you don’t sound like you know what you’re talking about – your readers won’t believe you.
Creating great copy is all about aligning the way you speak with the level of expertise and value your brand offers.
Sometimes you’ve got great material to work with – and it’s been translated into English or written by a non-native speaker. But it needs more.
Editing is where a brand’s voice is communicated. Text flows effortlessly and ideas are clear from start to finish.
The final stage in perfecting content. Your text is almost ready: it’s compelling, the tone and voice align with your brand, and the message is clear.
Proofreading ensures there aren’t any minor mistakes that may have slipped through the cracks during content creation. That final review with a fresh pair of eyes are what will take your content from “great” to “perfect”.
Do you think your website or business could benefit?
Get in touch with me below or email me directly at pennypensblog [at] gmail.com to learn more about pricing and practicalities.